Teach kids about wealth. Transform lives.
Introducing Ruwah – an innovative financial literacy platform and prepaid debit card for kids and teens.
Welcome to Ruwah!
We empower the next generation to become savvy about personal finance, build healthy habits about money, and plan for a brighter future through our financial literacy platform and prepaid debit card.
For us, wealth is more than just money. It is about having a purpose and vision for your life and going after it. And it starts with the actions you take now.
Invest in your legacy today!
Real change starts
in small ways.
We’re on a mission to transform Africa’s future by helping our children build generational wealth.
At Ruwah, we believe that every child deserves the opportunity to develop an abundant mindset and achieve financial freedom.
As parents/guardians and educators, we must be intentional about leaving a great legacy for our future generations.
We are committed to supporting families in taking the steps needed to build generational wealth, one child at a time.
Together, we have the power to prepare for the future and help shape the minds of Africa’s next generation.
We know that there is nothing more important to you than providing your child with the tools they need to succeed in life. But in today’s fast-paced world, it can be overwhelming to navigate the complex financial landscape and ensure that your child gets a head start in life.
We also know firsthand the struggles that we face as parents in trying to achieve financial freedom and build a better future for our families; which is why we are dedicated to giving the next generation the best possible chance of achieving financial success early and sustainably.
A Smarter Way to Learn
Play, Earn, Grow
Our easy-to-use platform using the latest technology is bringing the world into Ruwah, revolutionizing how you learn. We deliver hands-on courses with interactive games and quizzes that let you have fun while you learn.
Earn and get a jump start on building wealth when you achieve your goals at school, at home, or within your community. With an automatic deposit into your Ruwah account, start creating good habits that will set you off for long-term success
Empowering Future Generations for Sustainable Development
Ruwah contributes to sustainable development by empowering future generations through financial literacy, thereby tackling poverty, promoting quality education, driving economic growth, and reducing inequalities.
Real experiences. Smart choices. Safely.
Coming Soon
Ruwah Debit Card: Achieve Independence
Take pride in making your own financial decisions. Budget and track your spending and savings via real-time notifications on your secured Ruwah debit card.
With parental oversight, set flexible controls and start walking the path to financial independence responsibly.
Expand Your Mind. Unlock Your Potential.
Money matters. Our curriculum makes it count
It’s not money itself, but our relationship with it that shapes our lives. That’s why our curriculum is designed to promote long-term healthy financial habits.
Built on global perspectives with solid values and our culture in mind, it will spark many meaningful conversations with family and friends at the dinner table.
Testimonials
Get inspired by stories of Ruwah in action.
Hear What Our Customers Are Saying!
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